K A T R I N A  H O
Globally experienced Design Lead

From 2020-2022, I was one of 4 designers in the Shanghai office to pioneer the use of Digital Creation, and helped set up the digital team in this region. This project is one of the biggest achievements in my Adidas career as it required the highest level of collaboration & teamwork and upskilling of the design teams. There were many challenges and learnings but we failed fast and learnt from these and consistently achieved our digital targets season after season.

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Below is a video, showcasing a project I did in collaboration with 2 other designers during our MAKER PHASE, a creative exploration phase given to designers before the season begins in order to play and experiment in order to create new innovation.